Our Mission and Vision

Our Mission

Every day, we use the power of beauty to bring to life the possibilities that lie within each of us—inspiring every guest and enabling each associate to build a fulfilling career.

Our Vision

To be the most loved beauty destination of our guests and the most admired retailer by our Ulta Beauty associates, communities, partners and investors.

Our Values

To be the most loved beauty destination of our guests and the most admired retailer by our Ulta Beauty associates, communities, partners and investors.

Our Story

At Ulta Beauty, we have been visionaries since day one. Seeing possibilities is what we did when we first created All Things Beauty, All in One Place™ — a store experience that connected with how beauty lovers actually shopped. And it forever changed the game.

Store Growth

Since opening our first store in 1990, Ulta Beauty has grown to become the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services.

Limitless Assortment

You will find more than 25,000 products from approximately 500 beauty brands across all categories and price points, including our private label Ulta Beauty Collection.

Personalized Services

We offer the total beauty experience in store. Our licensed professional stylists customize hair, skin, brow and makeup services to fit our guests’ needs and preferences.

Ultimate Rewards

Our industry-leading loyalty program boasts more than 33 million Ultimate Rewards Members and counting. Whether our members spend on products or services, we show them that beauty loves them back.

Our Communities

We give our all. We proudly support our local communities by creating new jobs across the country and investing in areas of interest to women such as breast cancer research, education and job training.

Ulta Beauty is among the top corporate partners of the Breast Cancer Research Foundation® (BCRF), a nonprofit organization committed to achieving research hours.

The Ulta Beauty Charitable Foundation (UBCF) is committed to enhancing the education and well-being of women and their used to fund more than 660,000 research hours.

In 2017, Ulta Beauty established a national partnership with Dress for Success®, an international, not-for-profit organization for women and families by volunteering to sort and merchandise the Dress for Success suiting boutiques, collect clothing accessories and provide tips on applying professional makeup.

In 2017, Ulta Beauty established a national partnership with Dress for Success®, an international, not-for-profit organization for women and families by volunteering to sort and merchandise the Dress for Success suiting boutiques, collect clothing accessories and provide tips on applying professional makeup.

Charitytable giving

The Ulta Beauty team delivered outstanding results in 2018, driving record sales and profits while making significant progress against our strategic imperatives and investing to drive market share gains and create sustainable long term shareholder value.. In 2020, sales increased 14.1%, or 16.3% adjusted for the 53rd week in 2017, to $6.7 billion. Total company comparable sales rose 8.1%, driven primarily by strong traffic. GAAP earnings per diluted share grew 22.1% to $10.94. Our Board of Directors oversees an enterprise-wide approach to risk management, designed to support the achievement of organizational objectives, including strategic objectives, to improve long-term organizational performance and enhance stockholder value. . Our Board of Directors consists of eleven directors, 55% of whom are female. Board member independence is an essential element of Ulta Beauty corporate governance. The Board of Directors has determined that each of the current non-employee directors is free of any relationship that would interfere with his or her individual exercise of independent judgement with regard to Ulta Beauty. We currently separate the roles of Chief Executive Officer and Chairperson of the Board. Our Board is led by an independent, non-executive Chairperson.

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